77% of social media marketers are very happy with the benefits they’ve reaped from social media marketing in 2022.
Tiktok, Instagram, and other short-form video platforms have been the most successful marketing places this year with over 54% of users.
With that being said, let’s dig deeper to learn more about social media marketing, how it works and what tools you can use to improve your marketing game on social platforms. Let’s begin!
What is Social Media Marketing?
Why Social Media Marketing(SMM)?
- Being active on various social platforms allows businesses to stay connected with their customers.
- It helps organizations to build healthy and long-lasting relationships with their potential customers by creating a genuine and helpful environment for interactions.
- Besides, SMM allows brands to get feedback from their customers, and improve their products and services accordingly.
- SMM is a great way to enhance brand awareness and exposure to a larger group of consumers through a meme and viral marketing.
- There are over 82.90 million internet users and 71.70 million active social media users in Pakistan. Hence, having official profiles on every social media app can enormously boost the exposure and leads of a business.
Digital Marketing Vs Social Media Management
We have summarized the difference between Digital Marketing and Social Media Marketing in a brief manner here. Please take a look.
So, digital media marketing involves both online and offline channels to reach target audiences. Social media marketing, on the other hand, is limited to the online world concerning all social applications.
Moreover, for promotion, digital marketing relies on the Internet, TV, billboards, posters, and banners. Whereas, SMM requires a robust content strategy according to the nature of each social media platform that your target audience can relate to.
Types of social media marketing
Marketing Via Social News
Marketing Via Social Networks
Marketing Via Bookmarking sites
Marketing Via Microblogging
Microblogging sites such as Facebook and Twitter play a key role in the success of SMM strategies. Users can submit their short-written posts, blogs, infographics, images, and links to other social media sites.
Businesses can post relevant content about their products and services in groups and pages and access their target audiences on a larger scale. Facebook paid ads are also quite effective in driving traffic leading to conversions.
Marketing Via Social Review Sites
Review sites such as Yelp, TripAdvisor, and FourSquare allow customers to make informed decisions about hiring or booking a particular service. Users can give their reviews and rate businesses depending on their experience. These reviews and ratings help other customers to choose the right company and help businesses to make required improvements.
It is highly recommended for Local Businesses such as restaurants, cleaning services, plumbing services, etc to list their companies on these review sites to improve their credibility and exposure.
Social Media Marketing Tools 2022
Social Champ claims to improve audience exposure of businesses and users by 75%. It is a social media management and scheduling tool that helps users/brands to spread their content on all social media platforms simultaneously.
Social Champ has multiple integrations and automation features to assist you in managing social media marketing campaigns effectively.
- It has a social media content calendar that devises a posting schedule for your desired time period.
- You can use its UTM codes for tracking and shortening links to websites and other online resources.
- It allows you to track likes, clicks, favorites, and retweets, and export them in a CSV file.
- Its team collaboration feature allows you to share your profiles with your teammates without revealing your passwords.
Long gone days when marketing was limited to paid Google ads and banners only. It’s the era of social media. From young ones to elders, everyone is accessing products, services, and information most importantly from these social sites.
Therefore, businesses need to take advantage of this opportunity and build their brand on all social networks to connect with their potential customers. Social media marketing is the way to success for small and medium enterprises worldwide, and there is no argument with this. Or is there any?
Base Camp Data Solutions, are ready to help your business grow. To learn more about our services and packages, visit our website.